Good or Bad? Logos defined.

During the workshop today we were asked to think about logos and how they actually effect a business. A good logo can really determine whether the business sustains sufficient workload and whether it represents the business appropriately. I feel that a good logo is a logo which is simple but also memorable for the target audience. For example, the Apple logo, people know this logo even if they have never owned an Apple product.

apple logo

Furthermore, I also looked into bad logos and how they can really effect a businesses reputation. The logo is normally the image that the audience has of your company and normally the first impression. The example I have found (see below) of Mama’s Baking just isn’t suitable. It is suggestive in the wrong ways and could easily be misinterpreted.

bad logo

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