Whilst considering all different modern branding designs I found many of the same trends. I found that mainly modern logos have simple typography with some sort of memorable design above it. As you can see from the examples below:
I think the reason why most companies have latched onto this visual of displaying their logos is because people like simple designs, and also pictures tend to be more memorable than lots of words crammed together. This can be more confusing than intriguing.
Throughout the development of branding you can see in older logos that they are more complex and have more pictures and writing included. For example, Mcdonalds logo started off quite complicated and eventually became just a symbol. This is because as a company becomes a worldwide company it is easier to extinguish symbols rather than writing as languages differ.