What is the intended idea / concept behind the proposed project?
Developing my idea that parents may feel they don’t have the correct skills or find it difficult to find the best value fresh food available to them. I came up with one solution, a website, which does all of this for them.
Justify the idea / concept in terms of the needs for its existence (if purely for entertainment, state this and how the output will be innovative/original and creative):
After conducting secondary research into child obesity I found that this is a rising concern for citizens all around the world, but particularly in the UK. I found that there were many reasons why a child may become obese, whether this could be genetics or the rise in new technology. However I found that dietary habits were the main cause for child obesity. Furthermore evolving on the idea that it could be the child’s diet rather than genetics, I felt this was due to parents not knowing the correct skills, services or products available to them, to suit each individual’s financial state. My website could also go hand in hand with the governments project ‘Eat Well’ which is similar, however my website goes further in depth and is more personal to each individual. The website also filters and defines to each individuals needs.
Describe the intended audience:
From the research I gathered it suggests that the parent is in control of their child’s weight, as they are responsible for ensuring their child grows up with the correct ethics towards food. I also believe this to, I think that it is important that the parent ensures they have nurtured their child correctly so they do not fall into the vicious cycle of obesity. As the child cannot cook, does not have money to buy food, and does not yet have the knowledge of choosing what is healthy for them and what isn’t. I think it is important that as a parent they point their child in the correct direction to live a healthy happy lifestyle. My website will be aimed at all parents, and this can range from 16/17 onwards.
How will this project extend your or your team’s creative and technical skills?
This will challenge my technical skills because I have made basic websites previously using HTML coding. However I haven’t created a website to this extent, there is a lot more to think about. Especially when choosing the correct style and font which will be suitable for all ages to read and navigate. Because this is such a broad audience, the website will have to appeal to both genders and also a wide range of ages.
What other work (by animators, designers, film-makers, writers, digital media producers, etc.) is relevant to your project? (This work may either be relevant for its conceptual or technical similarity):
List any critical texts that are relevant to your conceptual intentions:
Choices, N. (2015). Obesity – NHS choices. [Online]. 10 September 2015. Available from: http://www.nhs.uk/conditions/Obesity/Pages/Introduction.aspx. [Accessed: 20 January 2016].
Teacher (2015). Child obesity – child development and teaching. [Online]. 31 August 2015. Child Development. Available from: http://www.childteaching.com/child-obesity. [Accessed:20 January 2016].
Department for Environment, Food & Rural Affairs (2014). Family food statistics. [Online]. 11 December 2014. Available from: https://www.gov.uk/government/collections/family-food-statistics. [Accessed:20 January 2016].
Sonntag, D. Schneider, S. Mdege, N. Ali, S. and Schmidt, B. (2015) Nutrients. Beyond Food Promotion: A Systematic Review on the Influence of the Food Industry on Obesity-Related Dietary Behaviour among Children. 7(10) 8565-8576
Arora, T. Hosseini-Araghi, M. Bishop, J. Yao, G. L. Thomas, G. N. and Taheri, S. (2013) Pediatric Obesity. The complexity of obesity in UK adolescents: relationships with quantity and type of technology sleep duration and quality, academic performance and aspiration. 8(5) 358-366.
