The reason why I have chosen to analyse ‘Just Eat’ is because I want my website to have a postcode finder bar. Although ‘Just Eat’ works a little different, I still want to create a postcode finder bar where the user can input their postcode. Through ‘Just Eat’ the customer can the refine the takeaways to specific choices, this step on my website is where the user will be able to refine mileage, local shops and much more. The refine option for the user makes their search a lot more accurate, this also makes the website more favourable for most users. I also like the basic design of ‘Just Eat’ and how everything is concentrated on the postcode finder bar as soon as the user opens up the website.